PRIVACY POLICY

Thank you for your interest in our website. The protection of your privacy is very important to us. Below we inform you in detail about how we handle your data.

1. Access data and hosting

You can visit our websites without giving any personal information. Whenever you call up a website, the web server merely automatically saves a so-called server log file, which contains e.g. the name of the requested file, your IP address, date and time of the call, transferred data volume and the requesting provider (access data) and documents the call.

This access data is evaluated exclusively for the purpose of ensuring the trouble-free operation of the site and improving our offer. In accordance with Art. 6 Para. 1 S. 1 lit. f DSGVO, this serves to safeguard our predominantly legitimate interests in a correct presentation of our offer in the context of a weighing of interests. All access data is deleted at the latest seven days after the end of your visit to our website.

Hosting services by a third party provider
In the context of processing on our behalf, a third party provider provides us with the services for hosting and displaying the website. This serves to protect our legitimate interests in a correct presentation of our offer, which outweigh the interests of the parties involved. All data collected in the course of using this website or in forms provided for this purpose in the online shop as described below are processed on its servers. Processing on other servers only takes place within the scope described here.

This service provider is located within a country of the European Union or the European Economic Area.

2. Data collection and use for contract processing

We collect personal data when you voluntarily provide us with this information as part of your order or when contacting us (e.g. via contact form or e-mail). Mandatory fields are marked as such, because in these cases we need the data for the processing of the contract or for the processing of your contact and you cannot send the order or contact without their indication. Which data is collected can be seen from the respective input forms. We use the data you provide us with in accordance with Art. 6 Para. 1 S. 1 lit. b DSGVO for contract processing and processing your enquiries. After complete processing of the contract, your data will be restricted for further processing and deleted after expiry of the tax and commercial law retention periods, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this which is legally permitted and about which we inform you in this declaration.

3. Data transfer

In order to fulfil the contract in accordance with Art. 6 Para. 1 S. 1 lit. b DSGVO, we pass on your data to the shipping company commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods.

4. Postal advertising and your right of objection

We reserve the right to use your first and last name as well as your postal address for our own advertising purposes, e.g. to send you interesting offers and information about our products by letter post. This serves to protect our legitimate interests, which outweigh the interests of our customers, in a promotional approach in accordance with Art. 6 para. 1 sentence 1 lit. f DSGVO.

The advertising mailings will be processed on our behalf by a service provider to whom we pass on your data for this purpose.

You can object to the storage and use of your data for these purposes at any time by sending a message to the contact option described below.

5. Cookies and web analysis

In order to make visiting our website attractive and to enable the use of certain functions or for market research we use so-called cookies on various pages. This serves to protect our legitimate interests in an optimised presentation of our offer in accordance with Art. 6 Para. 1 S. 1 lit. f DSGVO. Cookies are small text files which are automatically stored on your end device. Some of the cookies used by us are deleted again after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your end device and enable us to recognize your browser the next time you visit us (persistent cookies). You can see the duration of storage in the cookie settings of your web browser. You can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages the cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for each browser under the following links:
Internet Explorer™: http://windows.microsoft.com/de-DE/windows-vista/Block-or-allow-cookies
Safari™: https://support.apple.com/de-de/HT201265
Chrome™: http://support.google.com/chrome/bin/answer.py?hl=de&hlrm=en&answer=95647
Firefox™ https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
https://help.opera.com/de/latest/web-preferences/ : Opera™

If cookies are not accepted, the functionality of our website may be limited.

Use of Google (Universal) Analytics for web analysis
For website analysis, this website uses Google (Universal) Analytics, a service provided by Google Ireland Limited (“Google”), a company incorporated and organised under the laws of Ireland (registration number: 368047) with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). This serves to safeguard our predominant legitimate interests in an optimised presentation of our offer in accordance with Art. 6 para. 1 sentence 1 lit. f DSGVO. Google (Universal) Analytics uses methods that enable an analysis of your use of the website, such as cookies. The automatically collected information about your use of this website is usually transferred to a Google server in the USA and stored there. By activating IP anonymisation on this website, the IP address is shortened before transmission within the member states of the European Union or in other states that are party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. The anonymised IP address transmitted by your browser within the framework of Google Analytics is not combined with other Google data. The data collected in this context will be deleted after the end of the purpose and use of Google Analytics by us.

As far as information is transferred to and stored on Google servers in the USA, the American company Google LLC is certified under the EU-US Privacy Shield. A current certificate can be viewed here. On the basis of this agreement between the USA and the European Commission, the latter has established an appropriate level of data protection for companies certified under the Privacy Shield.

You may refuse the transfer of data generated by the cookie and relating to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de

6. online marketing
Google Ads Remarketing
Through Google Ads, we promote this site in Google search results and on third-party websites. To this end, when you visit our website, the so-called remarketing cookie is set by Google, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and based on the pages you visit. This serves to protect our legitimate interests in the optimal marketing of our website in accordance with Art. 6 Para. 1 S. 1 lit. f DSGVO. After the discontinuation of the purpose and the end of the use of Google Ads Remarketing by us, the data collected in this context will be deleted.

No further processing of data beyond that will take place unless you have agreed with Google that your web and app browsing history will be linked by Google to your Google Account, and information from your Google Account will be used to personalize ads you see on the web. In this case, if you are logged in to Google while visiting our website, Google will use your information, along with Google Analytics data, to create and define target audience lists for cross-device remarketing. For this purpose, Google temporarily links your personal data with Google Analytics data to form target groups.

Google Ads is a service provided by Google Ireland Limited, a company incorporated and operated under the laws of Ireland, with registered office at Gordon House, Barrow Street, Dublin 4, Ireland (www.google.de).
Insofar as information is transferred to and stored on Google servers in the USA, the American company Google LLC is certified under the EU-US Privacy Shield.
A current certificate can be viewed here. On the basis of this agreement between the USA and the European Commission, the latter has established an appropriate level of data protection for companies certified under the Privacy Shield.

You can deactivate the remarketing cookie via this link. In addition, you can obtain information from the Digital Advertising Alliance about the setting of cookies and make settings for this.

7. Contact options and your rights

As a data subject, you have the following rights:

in accordance with Art. 15 DSGVO, the right to request information about your personal data processed by us to the extent described therein;
in accordance with Art. 16 DSGVO, the right to demand the immediate correction of incorrect or incomplete personal data stored by us;
in accordance with Art. 17 DSGVO, the right to demand the deletion of your personal data stored by us, unless further processing of the data is impossible.
– on the exercise of the right to freedom of expression and information;
– to fulfil a legal obligation;
– for reasons of public interest; or
– to assert, exercise or defend legal claims
is required;
in accordance with Art. 18 DSGVO, the right to demand the restriction of the processing of your personal data, insofar as
– the correctness of the data is disputed by you;
– the processing is unlawful, but you object to its deletion;
– we no longer need the data, but you need it to assert, exercise or defend legal claims; or
– you have lodged an objection to the processing pursuant to Art. 21 DSGVO;
pursuant to Art. 20 DSGVO, the right to receive your personal data that you have provided us with in a structured, common and machine-readable format or to request that it be transferred to another responsible party;
pursuant to Art. 77 DSGVO the right to complain to a supervisory authority. As a rule, you may contact the supervisory authority at your usual place of residence or workplace or at our registered office for this purpose.

If you have any questions regarding the collection, processing or use of your personal data, the disclosure, correction, blocking or deletion of data, the revocation of consents granted or objection to a specific use of data, please contact us directly via the contact details in our imprint.

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Right of objection
Insofar as we process personal data as explained above in order to safeguard our legitimate interests, which are predominant when weighing up the interests, you can object to this processing with effect for the future. If the processing is for direct marketing purposes, you may exercise this right at any time as described above. If processing is carried out for other purposes, you only have the right to object if there are reasons arising from your particular situation.

After exercising your right of objection, we will not further process your personal data for these purposes, unless we can demonstrate compelling reasons for processing which are worthy of protection and which outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

This does not apply if the processing is for direct marketing purposes. In this case we will not process your personal data further for this purpose.

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